Model Ordinance for Toy Giveaways at Restaurants
A tool for implementing nutrition standards
Fast food restaurants spend millions of dollars to attract young consumers. Toys and other giveaways packaged with meals are a major marketing tactic: in 2009, fast food restaurants sold more than 1 billion meals with toys to children ages 12 and younger.
Cities and counties can take an important step to promote children's health by breaking the link between toys and unhealthy restaurant food. Santa Clara County and the City of San Francisco were the first jurisdictions in the nation to enact legislation similar to our model ordinance.
The Model Ordinance for Toy Giveaways at Restaurants was written to help local governments steer restaurants toward providing healthier options for children by implementing nutrition standards for meals accompanied by toys or other prizes. See our related resources, Healthier Toy Giveaway Meals: A Legal Q & A and Model Healthy Children’s Meals Ordinance for more information.