Addressing the Four Ps of Tobacco Marketing in Stores
Exploring the Point of Sale Playbook
Every year, the tobacco industry spends billions of dollars encouraging people who smoke to continue and persuading nonsmokers, particularly youth, to start smoking.
Tobacco companies use most of their marketing budget – nearly $1 million every hour – at the point of sale (POS), making it the primary venue for tobacco product marketing.
This webinar, part of the CDC's Office on Smoking and Health's point of sale webinar series, reviews strategies to address tobacco marketing in retail outlets, focusing on the four Ps of marketing: place, price, product, and promotion.
Experts from CounterTools and ChangeLab Solutions discuss the importance of working in the retail environment, and introduce a new tool to help local health departments and tobacco control professionals, the Point of Sale Playbook. A guest speaker from the American Lung Association discusses her experience working on POS issues with several rural Minnesota communities.