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Curbing Marketing to Students

What the final wellness policy rule means

Food & Beverages

For the first time, the United States Department of Agriculture (USDA) has stepped in to limit unhealthy food and beverage marketing in schools.

On July 29, 2016, the USDA finalized regulations that strengthen requirements for local school wellness policies. Among other requirements, the final rule allows in-school promotions only for foods and beverages that meet the USDA's Smart Snacks in School nutrition standards. 

This webinar explains how the USDA's final rule affects food and beverage marketing in schools. Presenters provide practical tips for school districts on how to remove unhealthy food marketing and handle challenges that arise as they work to comply with the new rule.


  • Sabrina Adler, senior staff attorney, ChangeLab Solutions
  • Stephanie Joyce, national nutrition advisor, Alliance for a Healthier Generation
  • Elizabeth Pratt, SNAP-Ed program manager, University of New England's Center for Excellence in Health Innovation