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Part 1: Minimum Floor Price Laws Webinar

An emerging strategy to reduce tobacco-related socioeconomic inequities

Tobacco Prevention

Increasing the cost of tobacco products is one of the most effective ways to reduce tobacco use. Federal, state, and local governments have employed numerous strategies to raise tobacco prices, such as excise taxes and restrictions on discounts, coupons, and promotions.

These strategies have contributed to historically low overall smoking rates; however, racial and socioeconomic disparities in tobacco use and tobacco-related harm persist. Emerging evidence suggests that minimum floor price laws (MFPLs) for cigarettes and other tobacco products—which establish a price below which a product may not be sold—may reduce the prevalence and intensity of tobacco use and tobacco-related socioeconomic health inequities.

This webinar examines the current state of research and the policy landscape related to tobacco minimum pricing policies. Presenters

  • explained how MFPLs can help reduce tobacco-related health inequities;
  • identified relevant legal, public health, and equity considerations in designing an MFPL;
  • discussed lessons learned from jurisdictions that have already adopted such policies; and
  • previewed innovative modeling research about potential health and equity impacts of adopting MFPLs in California.


  • Shelley Golden, PhD — assistant professor in the Department of Health Behavior at the University of North Carolina Gillings School of Global Public Health
  • Erin O'Malley, JD — legal fellow at ChangeLab Solutions
  • Derek Carr, JD (moderator) — staff attorney at ChangeLab Solutions