×

To read this document, sign up for free access to our entire library

By joining the ChangeLab Solutions community, you'll get access to all our law & policy resources. And we'll notify you when we release a new tool related to your sector or area of interest.

Digital Food Marketing to Children and Adolescents

A report on problematic practices and policy interventions

Report
Food & Beverages

Food and beverage marketing has undergone a dramatic transformation in the digital age.

Fast food, snack, and beverage companies are drawing from an expanding toolbox of sophisticated online and social media marketing techniques, and the next few years will see an explosive rise in new tactics targeted especially at young people.

This report details new digital marketing tactics now being used by fast food, snack food, and soft drink companies to target children and adolescents. It includes research on the impact digital marketing has on teenagers’ behavior, and the ways in which ethnic minority youth are particularly targeted.

In light of the childhood obesity crisis, this report is designed to help policymakers, scholars, health professionals, industry leaders, and consumer advocates develop and refine safeguards for protecting young people.