Tobacco Flavors Ban: Santa Cruz Protects Kids

Santa Cruz, CA leads with their response to the surge in teen tobacco use.

The city of Santa Cruz, CA, is leading the way with their response to the surge in teen tobacco use.

By modifying the city’s existing Tobacco Retailer Licensing (TRL) ordinance to ban the sale of all flavored tobacco products, Santa Cruz public health officials are ensuring that tobacco retailers can’t market and sell to kids.

“The tobacco control community is very collaborative and innovative here in California, and we’ll always take steps to protect the next generation from tobacco companies and retailers,” says Andrea Solano, Project Director of the Santa Cruz County Tobacco Control Program. Read the full story here.